Corinne Ohayon founded Keratinworks in 2009, after visiting her hairstylist sister in Florida. Unsurprisingly, during this vacation, Corinne’s hair gave out to the infamous Sunshine State humidity. The result: frizzy, unmanageable hair. She needed a hair fix – ASAP! This is when she learned about keratin smoothing treatments. It was a beautiful thing! She returned home to Montreal and found it hard to find a salon who knew what the treatment was. Soon after, she flew to Brazil to get trained and learn the ins and outs of the keratin industry.
Afterwards, she spent a few years of trying several different brands in her own salon. She dealt with toxic fumes, and inconsistent information from brands who often said there was no formaldehyde in the treatment. Many of these brands would even mask the ingredient under another name. After this, Corinne wished for a product that truly did not contain formaldehyde, yet could produce the same result. Around 2011, Health Canada started removing certain products from the shelves due to their high content of formaldehyde (which is considered to be a carcinogen). This makes the process very toxic for both the hairstylist and the client.
Corinne saw this as an opportunity to create a safer alternative. After connecting with a very talented chemist in Brazil, she created the Keratinworks Smoothing system: a non-toxic, formaldehyde-free treatment that yields superior results. Over the last five years, she worked on improving the formulation, its ingredients, the techniques to apply it as well as maintaining it as a customizable product. Since then, the Keratinworks family has grown significantly, with hairstylists all over North America using our treatment on their clients.
Our mission is two-fold
- Provide the best and safest keratin hair treatment innovation for women around the world to help them discover hair that fits their lifestyle.
- Provide salons and stylists a customizable system which is easy to use, adaptable for all hair types, provides top results in the safest manner and creates an added revenue to grow their business.
Our ambition is to continue to educate stylists and salons on how they can immediately impact the success of their business while giving their clients the hair of their dreams.
We believe wholeheartedly in the quality and results of the product line we developed. Our commitment to customer service and technical support is our number one priority which sets us apart from our competitors. Our support doesn’t end with the purchase of our products, it carries through to ensure FULL customer satisfaction.
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