Yet, no one wants to get cancer! So as chemists in the industry worked hard to find a solution, new formulas, containing ingredients such as glyoxylic acid, amino acids and proteins started to pop up. In the last five to six years, these formulas were improving exponentially, all to the point of getting results equal to, if not better than the old formaldehyde solutions. The main issue was that the hairstylists had to believe that it could happen and also, they would need to adjust the techniques in which they would apply the products.
So it’s 2020 and the industry trends are – health, organic, natural, green. The keratin industry is becoming more advanced in the goals of keeping it non-toxic as well as getting results. Today, there is a growing number of hairstylists in the United State and Canada who are now using the formaldehyde-free keratin smoothing treatments and are getting the results they and their clients can be proud of.