We are now 2020 – almost one decade later. What I will tell you is that just like every other industry in our ever-changing world, the technology for Keratin Smoothing Treatments has changed in the last 8 years. So soon after the 2011 formaldehyde scandal with some very well known companies, these companies and many others came up with a formaldehyde-free solution to provide a non-toxic option to the salons. But, after having enjoyed the results of formaldehyde solution, clients and hairstylists were very disappointed by the results of the new healthy solutions. Mostly, frizz would be eliminated and some solutions provided relatively healthier looking hair but the curl was still there and results only lasted maybe a month or two, if they were lucky.
Over the last few years, the technology has changed quickly. The technology using acids and proteins to bond the keratin to the hair has improved in leaps and bounds. But the audience stayed skeptical and, converting them from formaldehyde to no formaldehyde has been a very difficult feat to accomplish. Why would a hairstylist want to perform a 3 hour process all to have a client who doesn’t get the full results? No one wants to waste time, money, and end up with a bad reputation