I often get from potential clients – I’m afraid that my hair will be damaged and too straight with no life after the keratin treatment. Then I ask them where did you get this from? The internet? The one friend who had an extreme experience with their hairdresser? Or even worse, from their own hairstylist who doesn’t believe that a keratin treatment will improve their hair?

Unfortunately, Keratin Smoothing treatments have gotten a bad rap via the media and social media scandals because of a few companies who weren’t honest about the presence of very toxic ingredients back in 2010- specifically formaldehyde and any other form of it under a plethora of other names. And these ingredients are considered carcinogens. In Canada, cosmetics are restricted by Health Canada and in 2011, they removed all products on the market with any levels of formaldehyde. Despite all that, as there is no cosmetics restrictions in the United States (only recommendations by the FDA), the majority of hairstylists who apply keratin treatments, still use products with a form of formaldehyde, even at their own detriment.