The all new KERATINWORKS PURE VIOLET SHAMPOO has been formulated to infuse your blond or highlighted hair with pure, natural, and essential nutrients that will maintain your hair’s health, shine, and hydration while ensuring the optimal pH level for luxurious smoothness. It will also help to remove brassiness as well as revitalize the blond in your hair. Enriched with coconut water and oil, Vitamins A, B1, B2, C and E. This exclusive formula is SLS FREE, PARABEN FREE, VEGAN, and COLOR SAFE. It also contains keratin proteins and amino acids that will reinforce as well as prolong the effects of your KERATINWORKS treatment. This is the ultimate PURE aftercare keratin shampoo!